Tuesday, May 7, 2019

The Power of the Media Tycoon Essay Example | Topics and Well Written Essays - 2250 words

The Power of the Media Tycoon - Essay ExampleToday, the ability of the media and the few people that control it, defecate been compared to world leaders in their ability to sway opinion and effect change. How does this power compare to the power of a US President While the media tycoons have the legal limitations of any business owner that answers to stockholders and a board of directors, they have the power to move public opinion, initiate social change, and influence foreign indemnity to an extent greater than any elected public official.In the United States almost all the data available comes from a media outlet. Academic research is generally reserved for the small circle of specialists that have a position that offers them an interest and gives them exposure to the topic. These articles will occasionally locomote anecdotally quoted by the media, but the reports can be used for the outlets own self-serving agenda. Selected quotes taken out of context can mislead the viewers in an attempt to sway public opinion. These opinion-centric parolecasts exert enormous control over what people trust and how they think about it. The ability to slant the news is even more significant in light of the change magnitude concentration of media ownership. The period of 1984 - 1999 saw the offspring of major owners go from 50 to 15 (Hasen 1626). The reduced number of outlets translates to an increased numbers of viewers and more influence.Media owners such as Rupert Murdoch can stack ... Reporters and pundits can be richly rewarded by presenting material in line with the net profits political views. They can also be summarily punished and fired for developing a politically unpopular story of a scandal or major corruption. The network owner leverages these strengths to highlight or diminish a storys importance in the viewers mind. The chairperson is unable to cap a story or keep facts out of the viewers homes. The recent events surrounding the investigation into the firings of the US Attorneys is evidence of the presidents lack of ability to control the news. It is solely in the hands of the network and the network leadership.When comparing a media tycoons power in regards to public opinion to a president, it is helpful to consider the cultivation disseminated during a national presidential election. Presidents and candidates are limited to advertising and free news spots. They are limited in the amount of time and coverage they can get. News conferences can help a president get exposure for a program or to promote a political stance, but television news can paint the portrayal with an opinionated slant. The news is not simply responding to a market and braggy viewers what they want they are actively promoting a social agenda. During a recent national election, coverage wide-ranging widely from Fox to NBC to CBS. They varied in the amount of coverage on issues such as draw and gender and according to Larson, ...although network news shows g enerally compete for the same audience, have the same operational procedures, and have similarly trained workers, their stories differed (23). News presentation has the ability to focus attention on a given event and make the event important

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