Flow process chart

Technical auditors control warranty parts randomly and they evaluate whether the specified warranty procedure is implemented in a correct manner or not, they also control technical equipment used in the service stations. Each technical auditor is responsible for a set of service partners and each set constitutes a region. After each technical audit, the audited parts are collected by a third party logistics company. Of course, It Is necessary to Inform this third party company in advance about the tattling of the vaults as well as the required capacity of the truck assignment.The company states that this problem can be handled considering the following two issues: 1 ) Assignment of service stations to four regions (self-formed regions not the geographical ones): The business volume of After-Sales Services needs to be analyzed and each service station should be assigned to one of the 4 technical auditors while considering the balance of business volumes and auditors constraints. 2) Vi sits of the technical auditors to the service stations (route planning): Service partners should be visited on a periodical basis according to the business volumes ND some business constraints while maligning the transportation costs.The company urges that issues such as legal requirements, workforce availability, investment and operational costs and any special regional or other requirements of a given service station should be carefully accounted for in the solution effort. Based on this, the problem Is defined as follows: process that focuses on optimization of the audit activities. This system should determine the frequency of visits to service stations and the routes along the visits to ultimate stations in such a way to keep the traveling and personnel costs low while ensuring a high quality service at all stations.Critically evaluate this problem definition and shortly answer the following. A) State the two most important and desirable characteristics of the problem definitio n. Write a single clear sentence for each to Justify why you think that these are desirable characteristics. Mentioning the following quote â€Å"while ensuring a high quality service at all stations† is a desirable characteristic of the problem definition because it implies that many should not disregard high quality service when meeting other objectives.In the problem when the route planning is mentioned, it is also correlated to keeping the traveling and personnel costs low which is a desirable characteristics of the problem definition because company's one of the aims is minimizing costs during the operations. B) State the two most important and undesirable characteristics of the problem are undesirable characteristics. We think that while mentioning the frequency of visits to the service stations, over problem definition should regard service stations according to the regions which should be defined with respect to business volumes.In the problem definition there is no i nformation about the third party logistics company, however mentioning capacity of trucks regarding business volumes and informing logistics company about timing of audit technical visits may result in a more accurate problem definition. C) Propose a better problem definition and write at most four sentences to Justify why you think your definition is good. Do not compare your definition with the existing A decision support system should be designed to aid in the decision making process focusing on optimization of the audit activities.This system should determine the frequency of visits to service stations addressed according to business volumes and the routes including along the visits of both technical audit and logistics company to multiple stations in such a way to keep the traveling and personnel costs low while ensuring high quality service and capacity of trucks regarding both business volumes and timing of visits at all stations. Focusing on optimization of audit activities is important because all process is surrounded by audit activities.Addressing service stations according to business volume is necessary in order to determine frequency of visits. When routes including along the visits of both technical audit and logistics company to multiple stations are decided, keeping the traveling and personnel costs low and ensuring high quality service are desirable characteristics of the problem definition. Since not to determine capacity of trucks regarding both business volumes and timing of visits will cause waste in the system.

Analyse the humour and comedy of Act 1 in Much Ado About Nothing

With the play, Much Ado About Nothing comedy is generated through numerous ways within its structure, language and form. Conflict and battles of wit between characters in the play create humorous scenes, which are typically intelligently crafted in order to create hilarity. In addition, the utilisation of over exaggerated language and sarcastic remarks, with metaphors and puns spawn comedy. The obvious, comical scenes within Act 1 are created with the two protagonists Beatrice and Benedict. The role of women in society in the time period was to be quiet and have little power however; Beatrice goes against society’s unspoken rules and contradicts social conformity by being witty and clever with smart remarks so therefore goes against expectations. Due to her continuous conflict with Benedict, she generates comedy in the form of satirising physical features and aspects of his personality. Beatrice speaks arrogantly and aggressively towards Benedict, which further goes against conformity. This is clearly shown through the way she condemns Benedict, portraying him as a ‘disease’ named the ‘Benedict’ that is easier caught that ‘pestilence’. This implies that Benedict is no more than an infection that is easier to catch than the plague, which will spread if you become to friendly with him. The utilisation of these words is humorou s due to the fact she always wants the upper hand in the competition of wit, outsmarting the notorious Benedict. Additionally, the role of Benedict is important in generating the comedy within Act 1. Benedict is a proud and vain individual, who satisfies himself with sarcasm and is the entertainer in the book very much like Beatrice. This contradiction in personality helps to generate comedy, as both individuals battle to seek smart remarks to give themselves satisfaction. However, what they both don’t seem to realise is that they both have equal power and wit. This is evidently presented when Benedict states that Beatrice is a ‘parrot teacher’. This is comical as Benedict personifies Beatrice to be a parrot that is typically renowned for their repetitive nature, in repeating whatever someone Sais. Furthermore, comedy is caused through sexual references and sexual comedy. This is signified when Beatrice refers to Benedict as ‘Signor Mountanto’ at the start of scene 1 act 1. This phrase is a common fencing term or fencing thrust however it can mean two things. The idea that he is a flashy swordsman or this could be a connection of Benedict’s penis thrusting into an enemy soldier, so therefore there is an association of aggressive sex. Beatrice is clearly commenting on his sexual prowess, as being a womaniser. We find this amusing as Beatrice is once again going against social conformity, speaking of sexual matters with men involved. Due to the fact he has sexual prowess, the imagery of him thrusting his penis is quite obscure but comical as it infers homosexuality. Additionally, Leonato uses less explicit sexual references within Act 1 to generate comedy. This is expressed when he says ‘ her mother hath many times told me so’ in the context that he jokingly doubts Hero as his daughter. This connotes that status of women in the Victorian society, as he makes a joke at his wife’s expense to generate comedy. The idea tat women are passed around in this context is comical. Furthermore, the theme of marriage is a theme that spawns conflict and comedy. Benedict disgusts anyone’s approach to marriage and emphasises that he ‘will die a bachelor’, however the comedy is generated when Claudio expresses his love for Leonato’s daughter, Hero. This is demonstrated when Benedict states that she is ‘to low for a high praise, too brown for a fair praise and too little for a great place’, which creates comedy. This is comical as Benedict over complicates Hero as a wife for Claudio analytically pulling out all the negatives within her. The fact that Benedict is devoted to the idea he will die to be superior o a bachelor, allows his character to pick the fun out of anyone who has fallen into the trap if love and marriage. Pleasure and merrymaking is projected through the banter and conflict between Beatrice and Benedict within the first act this is clear when Leonato states there is a ‘skirmish of wit between them’, which clearly emphasises the fact that there battle for wit is obviously noticeable in order to get the upper hand. The reason for enjoying this humour is because of the fact that they want to be superior over one another. In conclusion, we can infer that there are numerous attributes that contribute to the humour and comedy of Act 1 in Much Ado About Nothing. However, the most noticeable element is the battle of wit between Beatrice and Benedict. The utilisation of satirical comedy and overly exaggerated sarcasm along with puns emphasises the fact the reason for their conflict is the recognition and gratitude they will feel. Undoubtedly, there are several other contributing factors like the sexual references from the male characters, which could be thought to be slightly sexist and inappropriate in todays society but the cheek involved in delivery the lines makes it comical.

Case Brief

The Superior Court of Philadelphia County affirmed and Plaintiffs Appealed. The Supreme Court of Pennsylvania affirmed. Issue: Did Defendant owe Plaintiff, at the time of the accident, a duty of care when Plaintiff was one mile away from the scene of the accident? Holding: Where a close relative is not present at the scene of the accident and instead learns of the accident from a third party, the prior knowledge learned of the accident serves as a buffer against the full-fledged impact of observing the accident scene. Disposition: Order affirmed. Legal Rationale: Plaintiffs argues recovery under the â€Å"reasonably Foreseeability† test, which would allow a Plaintiff outside the â€Å"Zone of Danger† to recover, which was adopted in Sinn v. Burd, 486 Pa. 146 (1979). The Court stated in response that the Plaintiff’s flexible interpretation of the â€Å"jurisprudential concept †¦which require[s] that the defendant’s breach of a duty of care proximately causes plaintiff’s injury,† was flawed. Moreover, that â€Å"at some point along the causal chain, the passage of time and the span of distance mandate a cut-off point for liability. † Id. Justice Nix, quoting Justice Andrew’s dissent in Palsgraf v. Long Island R. R. , 248 N. Y. ,352 argued public policy cannot allow the Defendant to be responsible for every unforeseeable proximate cause that consequently results from of the Defendant’s negligent conduct. Justice Nix admittedly quotes Sinn v. Burd, 486 Pa. , that â€Å"the defendant did owe a duty of care to the bystander†¦Ã¢â‚¬  However, he also notes â€Å"[f]oreseeability enters into the determination of liability in determining whether the emotional injuries sustained by the plaintiff were reasonably foreseeable to the defendant. † Mazzagati at. 75. Justice Nix asserts that the Court has adopted the Dillon v. Legg, 68 Cal. 2d 728 () parameters in determining whether the claim for Negligent Infliction of Emotional Distress was reasonably foreseeable. Justice Nix, moreover, quotes that the progression of the law and public policy reveals that: ‘[O]nly a few jurisdictions recognize th e right of the plaintiff witness who did not suffer an impact, was not in fear of his own safety, and those jurisdictions require that the severe emotional distress to the plaintiff result from the direct and contemporaneous observance of the accident. Mazzagati at. 276. Nix favors an obligation definition of â€Å"duty† as opposed to a â€Å"causal sequence of events. † Mazzagati at. 278. In summation, Justice Nix held that the Defendant’s conduct was not negligent because it did not involve an invasion of the Plaintiff’s legal right, therefore making the claim unactionable. [ 1 ]. In Dillon, it was held that a cause of action is stated when the following criteria are met: (1) Whether the plaintiff was located near the scene of the accident as contrasted with one who was a distance away from it; (2) Whether the shock resulted from a direct emotional impact upon the plaintiff from the sensory and contemporaneous observances of the accident, as contrasted with learning of the accident from others after its occurrence; and (3) Whether plaintiff and the victim were closely related as contrasted with an absence of any relationship or the presence of only a distant relationship.

How Marketing And the Communications Industry Transformed to the Research Paper

How Marketing And the Communications Industry Transformed to the Digital Marketing Era - Research Paper Example Introduction Publicis group is a multinational company based in Paris. The group provides media services, traditional and digital advertising, marketing services and consulting services to the clients. In the era of globalization the medium of advertisement has been changed and the type of advertisement also getting modernized. In the marketing and communications industry there was a transformation seen from the 1990s decade. The agencies change their campaign approaches. They are trying to communicating with the customers instead of communicating at the customers. The Publicis group wants to transform the group’s operation as they have bought Digitas. They have begun to identify a new model and for this they have to change the company’s agencies. Vivaki is a new strategic initiative designed to improve the advertisers’ marketing investments and thus boost the growth of the Publicis group. In this modern era of marketing and communications industry needs some inn ovative approaches for retaining the market share. The approach of Publicis group was innovative as four agencies came under one umbrella through which Vivaki can provide good services to the clients. Since launch Vivaki has not performed well but because of the financial crisis. The paper is an attempt to research about the problems with the group using various tools of analysis like TOWS and strategy tripod. The researcher has tried to provide some recommendations that what the company should do in this situation for their long term and short term profit. Analysis The strategy tripod model is the tool a company with respect to three major perspectives of strategy. The three perspectives are industry based view, resource based view and... This paper stresses that marketing and the communications industry has transformed to the digital marketing era from the traditional marketing. Till 2006 there were no digital shops in the top ten spots so the group has acquired Digitas. Digitas is an integrated digital advertising agency. In 2007 Digitas was in the first spot in the ranking of the top digital stores. After that the chairman of the company feels the needs to integrate the agencies that were under the group and then provide products to the clients. So the management has launched a new venture Vivaki which offers the combined scale of operations of four different agencies of the group. The author of the essay declares that At the inception the group has not performed well because of financial crisis. In this report the researcher has analyzed the situation. This report makes a conclusion that the firm should take care of the cultural issues arising as this company is multinational. The company should allocate the responsibility of the agencies who are working in collaboration so that the group can avoid the events like AT & T. They should use the balance scorecard for review the feedback of the clients and employees. As the approach of the company is innovative it can be said from the analysis that the group will be able to increase its market share if they apply the suggestions made by the researcher.

Banking and the management of financial institutions Essay

Banking and the management of financial institutions - Essay Example Financial institutions therefore play a key role because they take money from people who want to save and they don’t keep them but lend them to others on the other side who invest in the development programs (Schroeck, 2002).There has to be a process of financial development. Financial development occurs through the process of economic development. In some cases, financial developments are first put in place then steering development growth and in others, the growth of the economy and business lead to a need for a financial institution to sustain it. The current situations have affected financial institutions in immense ways, the current economic crisis have affected the sector and have impacted greatly on individual banks and as a result their priorities have changed in a move to cope with the changes in response to the sudden crisis that have hit across (Schroeck, 2002). Section 2How are banks able to loan businesses, finance education and make it possible for people to buy homes with mortgages?, how are banks run so as to be able to earn more profits, how are they being managed with regard to balance sheet?, and what are the banks income determinants?.   How are banks able to manage interest risks and also able to get financiers? Finally how banks being regulated and what are the benefits and some challenges that are encountered in an effort to regulate banks. Who is responsible or which are the main institution that play a bigger role in the management of banks and other financial institutions.... ion and make it possible for people to buy homes with mortgages?, how are banks run so as to be able to earn more profits, how are they being managed with regard to balance sheet?, and what are the banks income determinants?. How are banks able to manage interest risks and also able to get financiers? Finally how banks being regulated and what are the benefits and some challenges that are encountered in an effort to regulate banks. Who is responsible or which are the main institution that play a bigger role in the management of banks and other financial institutions. The world economic crisis has reduced drastically people trust on the financial institutions specifically banking (Schroeck, 2002). Marketing therefore no longer guarantees customer loyalty and trust but a rather more practical strategy that is customer centered. Marketing has to be more creative in their work and therefore have to both apply different strategies that but together both science and art to quickly understa nd customers and find opportunity for growth, They have to apply different ways in dealing with multi diverse issues in order to meet the demand of diverse consumers and business banking customers regardless of their diversity, age and business (Hull, 2012). Majority of banks nowadays are changing and improving the appearance or efficiency of their processes. They have tremendously improved their efficiency and have worked hard towards fine tuning customers facing numerous distribution channels and also in building them into the system. Industries that will thrive well in the current business environment are those financial institutions that are sensitive to the need of customers and ones that control products and services as well as product and are innovative (Hull, 2012). Customers

Discuss the role of victims in international criminal trials and Essay

Discuss the role of victims in international criminal trials and suggest possible areas of reform - Essay Example It is the fourth stage that concerns helping and rehabilitating victims which is the main subject of this article. In addition the need for providing a voice to the victims in the trial process itself is examined. In the past victims have not been of great interest to the international community, and some writers have labeled concern for victims the 'missing link' of international criminal justice3. The International Criminal Tribunal for the Former Yugoslavia (ICTY); the International Criminal Tribunal for Rwanda (ICTR); and the permanent International Criminal Court (ICC) have a common mandate: "to contribute to the consolidation and enhancement of international justice and the international rule of law by bringing to account, in an international forum, those persons bearing the greatest responsibility for the most egregious violations of international humanitarian law."4 In the past thirteen years a number of cases have been tried and the use and effectiveness of such courts is evident as they helped establish peace and justice in Rwanda and the Balkans. The need for establishment of international criminal tribunals and courts was felt because the persons committing crimes that may be prosecuted under four clusters of offences i.e. breaches of the 1949 Geneva Conventions5, violations of the laws or customs of war6 (which together are generally known as "war crimes"), genocide7, and crimes against humanity8 are often beyond the reach of unwilling or unable national judicial systems. Neither is it possible to establish an atmosphere, within the country, for a fair trial to be conducted. 3.0 The Role of the Courts International criminal law has a dual purpose, one to truth and history and second to justice through the trial process. This duality has been recognised and confirmed by the ICTY9. A similar traditional criminal trial model approach was adopted by the ICTR and the ICC with the aim to convict, punish and deter. On the other hand the post-apartheid South Africa trails adopted an amnesty based truth and reconciliation model to reconcile, heal and to set the record straight. Neither approach in itself appears to be fully correct; the role of truth in the first and justice in the second has been overlooked10. The need is to move toward a judicious combination of the two approaches and this indeed is happening when we consider the recent history of trials where the courts have asserted their role as makers of history11 while the defendants have challenged the very legitimacy of the court12. International criminal justice is fast becoming a process of securing convictions of international criminals. The new criminal procedure and jurisprudence that is emerging needs to be considered in the light of what is the actual demand made from it, the rationale behind the trial, and should not limit itself to an adjustment between the classical criminal and civil law processes. While in the traditional criminal trial procedures the need is to find undisputable proof of guilt and punish the criminal, international criminal courts have further considerations like the e ffect the decision may have on the peace and stability of the nation to which the under-trial belongs and also, importantly, the victims and affected communities of the crimes purportedly committed. Professor Mark Drumbl13

Multimedia & Design Essay Example | Topics and Well Written Essays - 1500 words

Multimedia & Design - Essay Example It is therefore vital to acknowledge that emotional effect by a product to its users has to be made one of the focal point in the design process. Norman greatly recognizes the necessity of emotional appreciation in the available products, goods and services to the human beings (Norman, 2004). Figure 1: Key design considerations Throughout the scheme of importance of experiences and emotions, Normans has laid key emphasis on the importance of emotional appreciation. In addressing the subject, Norman divides human’s appreciation with focus laid at two notions that influence appreciation (Norman, 2004). These notions are visceral and aesthetic appreciation. Visceral appreciation engrosses a human being’s pleasure to something motivated by one’s natural intelligence or knowledge in practical circumstances where any of the stimuli sensory faculties are triggered from in or outside an individual’s body (Norman, 2004). The stimuli faculties here include an indivi dual’s ability to hear, view around (sight), smell, equilibrium, taste and touch. Triggering of the sensory stimuli leads an individual to consider something as favorable or unfavorable. On the other aesthetic appreciation encompasses the decisive reflection on art, nature and culture driven by one’s judgment of outlook or even taste. In brief, the second Norman’s division of emotional appreciation is based on one’s sensor-emotional values (Norman, 2004). Thorough analyses of the visceral and aesthetic appreciation provide a clarified detail of each and their integration to trigger an individual’s appreciation of one thing over another (Norman, 2004). Clearly, visceral appreciation focuses keenly on one being driven by the stimulus factors in or outside one’s environs. In this sense, it clarifies that visceral appreciation significantly revolves around effects of a product or service on one or a number of the stimulus faculties. For aestheti c appreciation, emphasis is laid on an individual’s sensory implication or sentimental judgment of a product, service or things around. It is hereby clear that the two do not have to be separated since revolve almost the same notion. To be precise, I disagree with Norman’s idea of dividing emotional appreciation based on the two. Norman clearly over complicates the idea of emotional appreciation. From point of view and thorough scrutiny of the subject, I can deduct that, emotional appreciation is based on the sensory effects resulting from only stimulus faculties and experience on a product or service. In other words, this clarifies that since aesthetic appreciation focuses on sensory judgment of a thing, then it (aesthetic appreciation) must involve one or more of the stimuli faculties. Therefore, if the stimuli must be involved, then that means it (aesthetic appreciation) depends on a key component of the visceral appreciation (Norman, 2004). This is because, as anal yzed earlier, visceral appreciation focuses mainly on the effects of stimulus faculties in or outside one’s body. It is in this sense that I prefer that Norman should have merged the visceral and aesthetic appreciation instead of separating them. In addition, the experience levels an individual has on a product or service with relation to another further enhances that individual’

Should we place greater faith in the UN as a means for handling global Essay

Should we place greater faith in the UN as a means for handling global conflict - Essay Example II.United Nations Organisation The history of United Nations Organisation started with the wartime alliance in January 1, 1942. Its official existence came on 24 October 1945. This was the time the Charter had been approved by countries like China, France, the Soviet Union, the United Kingdom, and the United States and by a majority of other signatories. The official language of UN is Arabic, Chinese, English, French, Russian and Spanish. There are 192 United Nations member states. It headquarters in New York City. The name "United Nations", coined by United States President Franklin D. Roosevelt, was first used in the "Declaration by United Nations" of 1 January 1942, during the Second World War, when representatives of 26 nations pledged their Governments to continue fighting together against the Axis Powers. Since 1948 there have been 60 Peacekeeping operations. At present scenario there are 16 peacekeeping operations going on across the world. There a force of around 66,921 as Military personnel and civilian police. 106 Countries are contributing military personnel and civilian police while number of International civilian personnel is 4,475, Local civilian personnel are 7,996 and UN Volunteers are 1,762. The total number of personnel serving in peacekeeping operations is 81,154. Since 1948 there have been approximately two thousand and four fatalities in peacekeeping operations. This fatality figure includes only military and civilian police, civilian international and local personnel in United Nations peacekeeping operations. There approved budget of the UN operations from July 2004-30 June 2005 is about $4.47 billion.

Consumer Behaviour in the Gangster Subculture Essay

Consumer Behaviour in the Gangster Subculture - Essay Example However, in the internal contexts, diversity is a tool that enables organizations to learn more about the tastes and preferences of different cultures. The main objective of this paper, therefore, is to stress the impact of cultures and subcultures in determining the management strategies employed by organizations. Given that the topic of cultural diversity issues a wide array of consumption behaviours, this paper will delve into the gangster sub cultural consumption behaviours, looking at how the cultural and sub cultural factors contribute to this consumption trend. Besides, the paper will give a detailed analysis of the characteristics exhibited by consumers belonging to this segment, hence giving a guide on how to tailor production and management processes of an organization to suit the expectations of these consumers. Indeed, this paper issues designers and innovators an insight on how to assess the viability and potentiality of their projects and ideas, putting into perspective the need for organizations to widen their market share by attracting and retaining more customers. Culture represents the external part that influences the consumer tendencies or behaviours. In this case, cultures are a representation of the effect of other individuals on a personal consumer choice. Culture is an independent set of factors that are shaped based on the beliefs and knowledge of the society. Despite this, other factors constituting culture are irrelevant in other societies, as they do not reflect the beliefs or knowledge of that society. In understanding the lives of the people within a culture, subcultures play a pivotal role. Therefore, subcultures are a representation of minor groups within a culture (Solomon et al., 2014). Numerous beliefs and knowledge sum up to form a culture. In many cases, subcultures are linked to the youth, as they have various beliefs that aid in the formation of many sub-groups.

A Person You Admire the Most Essay Example for Free

A Person You Admire the Most Essay â€Å"In recent decades some extreme forms of violence against children, including sexual exploitation and trafficking, female genital mutilation (FGM), the worst forms of child labour and the impact of armed conflict, have provoked international outcry and achieved a consensus of condemnation, although no rapid remedy. But in addition to these extreme forms of violence, many children are routinely exposed to physical, sexual and psychological violence in their homes and schools, in care and justice systems, in places of work and in their communities. All of this has devastating consequences for their health and well-being now and in the future.† Read more: Essay people I admire (1) Child Abuse â€Å"Child abuse is not simply any harm that befalls children. Children throughout the world suffer from a multitude of harms- malnutrition, starvation, infectious disease, congenital defects, abandonment, economic exploitation, the violence of warfare, to name a few. Not all harm that befalls children is child abuse.† (2) Child abuse is harm resulting from intentional human action. The most fundamental attribute of child abuse is that it is harmful to the child and detrimental to his/her well-being. There is also an important difference between unintentional and intentional harm. â€Å"It has been observed that what is so destructive about child abuse and neglect (as opposed to other forms of injury) is that the betrayal of the child’s trust leads to defective socialization.†(3) Child abuse is correlated with unemployment and poverty. â€Å"Rates of abuse and neglect can be thought of as indicators of the quality of life for families, and maltreatment can be viewed as a symptom, rather than a cause, of difficulties in family and individual functioning.†(4) Thus, overall rates of child abuse are higher in regions characterized by a higher proportion of low-income families and in regions with unusually high rates of unemployment. There are four main categories of child abuse: physical abuse, emotional abuse, neglect, and sexual abuse.(5) Physical Abuse Studies from countries around the world suggest that up to 80 to 98 % of children suffer physical punishment in their homes,(6) and it is estimated that 57,000 children under the age of 15 die as a result of physical abuse per year.(7) Physical abuse can range from minor bruises to severe  fractures or death as a result of punching, beating, hitting, shaking, or otherwise harming a child. One of the most common types of physical abuse in infants includes Shaken Baby Syndrome. (8)Emotional Abuse and Neglect Emotional abuse is behavior that impairs a child’s emotional development or sense of self-esteem. It may include threats, constant criticism, as well as withholding love, support, or guidance. Neglect is a pattern of failing to provide for a child’s basic physical and emotional needs. Neglect is a very common type of child abuse, and according to Child Welfare Information Gateway, more children suffer from neglect than from physical and sexual abuse combined. (9) Sexual Abuse and Child Prostitution Sexual abuse of a child is any sexual act between an adult and a child which may include sexual intercourse, incest, rape, oral sex, sodomy, inappropriate touching, or kissing. â€Å"An overview of studies in 21 countries (mostly developed) found that 7-36% of women and 3-29% of men reported sexual victimization during childhood, and the majority of studies found girls to be abused at 1.5-3 times the rate for males. Most of the abuse occurred within the family circle.† (10) Child prostitution â€Å"involves offering the sexual services of a child or inducing a child to perform sexual acts for a form of compensation, financial or otherwise.† (11) Worldwide, approximately 1 million children are forced into prostitution every year, and it is estimated that the total number of child prostitutes is as high as 10 million. â€Å"Generally children do not commit child prostitution but the adults who engage in prostitution or offer a child’s sexual services to others for ce them. It is estimated that at least 1 million girls worldwide are lured or forced into this scandalous form of child exploitation. Child prostitution is more frequent in developing countries such as Brazil and Thailand where more than 200,000 children are exploited.† (12) Child prostitution is not only a cause of death and high morbidity for millions of children, but also a gross violation of their rights. Prostitution negatively affects children’s sexual health, causes psychological harm, and puts them at risk for enduring increased violence. Sexual Health: Child prostitutes are at a high risk of contracting HIV. HIV infection rates in prostituted children range from 5% in Vietnam to 17% in  Thailand. One study reports that 50-90% of children rescued from brothels in Southeast Asia are infected with HIV. Prostituted children are also at a high risk of acquiring other STDs. For example, one study found that child prostitutes have STD rates in Cambodia of 36% and in China of 78%, compared to the 5% yearly incidence of STDs in adolescents worldwide. (13) Psychological Harm: Child prostitution also causes serious long-term psychological harm, including anxiety, depression, and behavioral disorders. Prostituted children are at a high risk of suicide and post-traumatic stress disorder. A study conducted in the U.S. found that 41% of pregnant prostituted adolescents reported having seriously considered or attempted suicide within the past year.(14) Violence: Prostituted children are at a high risk of enduring injuries and violence. The children may be physically and emotionally abused into submission, while girls may be beaten to induce miscarriages. A study of 475 child prostitutes in five countries found that 73% of participants had been physically assaulted while working as a sex worker, and 62% reported having been raped. (15) Child Labor Child labor is a problem worldwide, but it particularly affects children in developing countries. Child labor is characterized by full-time work at too early of an age, and too many hours spent working. The work often exerts undue physical, social, or psychological stress, hampers access to education, and may be detrimental to social and psychological development. The ILO’s Statistical Information and Monitoring Program on Child Labor recently estimated that 211 million children, or 18 % of children aged 5-14, are economically active worldwide. 60% of these working children live in Asia, and 23% live in sub-Saharan Africa. Most economically active children are employed in agriculture. For example, in Nepal, 85% of economically active children are in agriculture. In Cambodia, the rate is 73% while in Morocco it is 84%.(16) The type of child labor is the most important determinant of the incidence of work-related injuries. An estimated 6 million work-related injuries occur among children annually, which results in 2.5 million disabilities and 32,000 fatalities every year. In developing countries, children often work under hazardous conditions in the manufacturing and agricultural sectors. For these children, crushing accidents, amputations, and fractures account for 10% of all work-related  injuries. Working children are not only at risk of physical injury, but are vulnerable to workplace toxins and chemical hazards as well.(17) Specific hazards vary according to the industry type. Child workers may be exposed to high temperatures, and a high risk of accidents caused by cuts and burns if they work in the brassware and glass-bangle industry. Children who work in matches and firebox shops may be exposed to chemical hazards and a risk of fire and explosion. Children who work in the carpet industry are exposed to repetitive movements, chemical hazards, inhalation of wool dust contaminated with biological agents, and inadequate working postures. Lastly, children who work in the shoe industry are often exposed to glue. (18) â€Å"Using data derived from the Global Burden of Diseases Study (GBDS), estimates of child occupational mortality rates by region were found to be comparable with adult mortality rates, indicating that the conditions in which children work are as dangerous as, or more dangerous then, those in which adults work.†(19) Child labor not only negatively affects a child’s health, but it also negatively impacts his/her ability to receive schooling and perform academically. When children are forced by their families to work, they no longer have the time to attend school. Though there are a significant number of children who go to school and work, the work may negatively impact their studies. Data from 12 Latin American countries find that third and fourth graders who attend school and never conduct market or domestic work perform 28% better on mathematics tests and 19% better on language tests than children who both attend school and work. (20) Child labor is also problematic because it creates a vicious cycle. A study conducted in Egypt found that many fathers couldn’t find work or were unemployed for health reasons that were a result of them having worked too long hours, in conditions that negatively impacted their health as children. For example, one man had worked in pottery factories since childhood and was blinded as a result. Thus, one of his sons was then forced at the age of 8 to provide for the family and engage in full-time work. (21) Low income, poverty, and poor educational institutions are the driving forces behind the prevalence of child labor worldwide. (22) â€Å"Child labor exists because education systems and labor markets do not function properly, because poor households cannot insure themselves against income fluctuations, and because perverse incentives exist that create a demand for child labor.†(23) Thus, many  families, especially those in developing countries, need extra income or can’t afford to send their children to school, so they send them to work. â€Å"Historical growth rates suggest that reducing child labor through improvements in living standards alone will take time. If a more rapid reduction in the general incidence of child labor is a policy goal, improving educational systems and providing financial incentives to poor families to send children to school may be more useful solutions to the child labor problem than punitive measures designed to prevent children from earning income.† (24)

Bristol Royal Infirmary 1984-1995 Public Inquiry

Bristol Royal Infirmary 1984-1995 Public Inquiry Thilini Nisansala Egoda Kapuralalage 1. Introduction A public inquiry is a review of an event or events that is conducted by the government body to find out what went wrong. Moreover, â€Å"an inquiry is a retrospective examination of events or circumstances, specially established to find out what happened, understand why, and learn from the experiences of all those involved† (Walshe, 2003). Bristol Royal Infirmary (BRI) inquiry is an example of inquiry which The inquiry is related to two teaching hospitals; the Bristol Royal Infirmary (BRI) and the Bristol Royal Hospital for Sick Children (BRHSC) and particularly the inquiry is related to congenital heart disease; babies with heart problems. The inquiry was carried out by a panel which was chaired by Professor Ian Kennedy from October 1998 to July 2001. 2. A summary of key information 2.1. Background information The National Health Service, in 1984, designated the Bristol Royal Infirmary and the Bristol Royal Hospital for Sick Children as a centre to provide paediatric cardiac surgeries to the infants under 1 year old. The Bristol Royal Infirmary performed open-heart surgeries while the Bristol Hospital for Sick Children performed closed-heart surgeries. Compared to other paediatric units in UK, Bristol did not have the required standard to perform the surgery. However, the decision to designate a paediatric unit in Bristol mainly made due to geographic issues that the patients had to undergo (Weick Sutcliffe). 2.2. Physical setting Physical setting of the hospital and operation theatre play a pivotal part in the inquiry. The location of BRI is noteworthy and it is located two block away from the BHC. Bristol Royal Infirmary conduct open heart surgeries in their hospital, while Bristol Hospital for Sick Children conduct closed heart operations in their hospital. Although the BRI conduct open heart surgeries, they lack cardiologists and they are in the BHC (Weick Sutcliffe). The operation theatre and ICU of BRI are located in two different floors. The ICU can access through an elevator and the elevator is non-dedicated. After conducting the surgery, the children are moved to sixth floor until they are stabilized. Then they are moved to BHC for further care and treatments (Weick Sutcliffe). 2.3. Administration and staff The CEO, Dr John Roylance directed the regional health authority and hospital board. Simply, these two parties relied on Dr John Roylance. On the other hand, Dr John Roylance relied on Dr James Wisheart who was â€Å"a man of many trades, holding other positions in BRI such as associate director of cardiac surgery and the chairman of the hospital’s medical committee† (Weick Sutcliffe). Furthermore, his patients were already on bypass before his arrival as he was normally late to his surgeries. In addition, Dr Janardan Dhasmana was another surgeon who was â€Å"described as self-critical, disengaged from his surgical team, and unaware of their importance as a â€Å"whole team. (Weick Sutcliffe). 2.4. Performance According to the experts, to maintain required expertise in the surgeries in a centre averagely 80-100 open heart surgeries should be conducted per year. But, the average case load of Bristol was lower than the minimal required cases. In addition, the performance of Bristol did not improve, while the performance of the all other centres began to improve. â€Å"Between 1988 and 1994, the mortality rate at Bristol for open-heart surgery in children under one was roughly double the rate of any other centre in England in five of the seven years. The mortality rate (defined as deaths within 30 days of surgery) between 1984 and 1989 for open-heart surgery under 1 at Bristol was 32.2% and the average rate for the other centres for the same period was 21.2%† (Weick Sutcliffe). Furthermore, the mortality rate increased up to 37.5% by the end of 1990. Also, according to the data analysis from 1990 to 1995, Bristol had approximately 30 and 35 excess deaths (Weick Sutcliffe). 3. Information about the issue 3.1. What happened? 3.2. How it happened? The series of incidents happened because of several reasons. First is the poor organisation of BRI. Open-heart surgery service had been provided in two sites where they lacked the proper staff to maintain the required care and treatment to the patients. Second is the lack of physical resources. The BRI was doing only the surgery and later they transferred the children into the BCH for further treatment. This cause to another issue of poor team work where the staff was not involved in the surgery and treatments effectively. Also, the BRI was using the same ICU for both adults and children. Third is the lack of information sharing with the parents and they were unaware of the relevant information (Hindle, Braithwaite, Travaglia, Iedema, 2006). 3.3. Who was involved? Few key figures were involved in the issue and they were Dr John Roylance, Dr James Wisheart, and Dr Janardan Dhasmana. First, Dr John Roylance was the CEO of the hospital but he had mentioned that he was unable to interfere with the work that were done by the surgeons. Moreover, he â€Å"chose to ignore warnings from whistle blower Steve Bolsin about the standard of operations being offered to young children† (BBC, 2003). Second, Dr James Wisheart was the director of the BRI and he claimed in an interview with BBC Radio 4’s that â€Å"the babies who died suffered from serious conditions and most had additional complications. He believed he would be vindicated in time† (BBC). Third person who was involved in Bristol was Dr Janardan Dhasmana and he was number two to Dr James Wisheart. He was responsible for over 29 deaths. Also, four babies were left brain damaged after the surgeries (Woods, 1998). 3.4. Reasons to failure There are several factors that caused the failure of surgeries at BRI. First is the poor team work which affects the performance of the work and final outcome. Effective team work plays a pivotal factor to succeed the surgery but it was absent at BRI. Second reason to failure is lack of openness. The system and culture of BRI was different and they did not encourage their staff to share their issues openly. â€Å"Those who tried to raise concerns found it hard to have their voice heard† (Kennedy, 2001). Third is the lack of human resources. There was a significant gap between the resources available at BRI and the required resources in the PCS unit. There were a shortage of staff from operating theatre and ICU. Furthermore, â€Å"the complement of cardiologists and surgeons was always below the level deemed appropriate by the relevant professional bodies. The consultant cardiologists lacked junior support† (Kennedy, 2001). Fourth is the lack of physical resources. The B RI and the BCH were located in two different places. The BRI conducted the surgeries and after that, the patients were transferred to the BCH for further treatment and care. In addition, the ICU at BRI was not properly organised and it was a mixed unit that cared for both adults and children (Kennedy, 2001). 3.4. Who discovered the problem? The performance of pediatric cardiac unit began to concern in early October of 1986 by a professor of the University of Wales. He reported to the Regional Health Authority about the unit’s performance and the authority concluded that the problem was related to the volume of cases. In addition, Dr Stephen Bolsin, a consultant anesthetist who joined the Bristol hospital in 1988, found few issues with the performances. What he noted was that surgeries done in BRI took a long time than usual and the babies were kept under the by-pass machine for a long time (Weick Sutcliffe). Apart from Bolsin’s complain to the colleagues, he reported this issue to Dr John Roylance, the CEO. But Bolsin did not receive positive reaction from the CEO about the issue. Moreover, a Pediatric Pathologist at Bristol wrote an article to report about the â€Å"post-mortem examinations of seventy-six Bristol children who had under gone surgery for congenital heart disease† (Weick Sutcliffe). In 1989, the article was publish in the Journal of Clinical Pathology. According to the article, â€Å"29 cases of cardiac anomalies and surgical flaws that contributed to death† (Weick Sutcliffe). Furthermore, several articles that criticised about the Bristol Paediatric were published in Private Eye (Weick Sutcliffe). 3.5. Why did it go undetected for the period of time? 4. Recommendations 4.1. Patient-centered health service Patients should be informed about the care that they are going to undergo. Several methods can be adhered to provide information to the patients. With relevant to the inquiry, it is evident that there were certain occasions that the communication between the staff and the parents was poor. During the treatments, some parents were given counselling, while some were not. However, â€Å"the United Bristol Healthcare Trust (UBHT) conceded in its evidence that the service it provided was insufficient to meet the needs of some parents† (Kennedy, 2001). Therefore, a good communication is required and the doctors should not judge what information should to be informed. It is parents who should make that decision (Hindle et al., 2006). 4.2. Safety and quality A safe and quality environment should be created to the patients. In Bristol, the arrangements, the state of equipment and buildings, and the training of the staff did not meet the required standard and these things were possible to create a damage to the service. To mitigate this, the authorities should remove the barriers to a safe and quality service while promoting the openness and publishing required standard of quality and care (Hindle et al., 2006; Kennedy, 2001). 4.3. Healthcare professionals’ competence Health service providers should possess the required standard of skills, expertise, and educational level. Furthermore, they are capable of good communication and team work. In Bristol, the system did not demand the professionals to keep their skills and knowledge up to date. 6. References BBC. Im not perfect, says Bristol surgeon Retrieved from http://news.bbc.co.uk/2/hi/health/568511.stm BBC. (2003). The Bristol Babies Inquiry Retrieved from http://news.bbc.co.uk/2/hi/health/1148390.stm Hindle, D., Braithwaite, J., Travaglia, J., Iedema, R. (2006). A comparative analysis of eight Inquiries in six countries. Kennedy, I. (2001). The report of the public inquiry into childrens heart surgery at the Bristol Royal Infirmary 1984-1995: learning from Bristol. Walshe, K. (2003). INQUIRIES: LEARNING FROM FAILURE IN THE NHS? : Weick, K. E., Sutcliffe, K. M. Hospitals as Cultures of Entrapment: A RE-ANALYSIS OF THE BRISTOL ROYAL INFIRMARY. Woods, M. (1998). Bristol heart scandal surgeon is dismissed Retrieved from http://www.independent.co.uk/news/bristol-heart-scandal-surgeon-is-dismissed-1197097.html pg. 1

The Notebook Essay -- Film Movie Notebook Essays Movies

  Ã‚  Ã‚  Ã‚  Ã‚  The Notebook is a phenomenal film with incredible performances and many heartfelt moments from beginning to end. It is a love story that many of us fantasize of living someday. The story unfolds in recent times at a Nursing home with the introduction of an elderly lady (Gena Rowlands) who is being visited by an old man, known as Duke (James Garner), who also resides in the nursing home, and he's there to read her a story. He begins to read about a young girl named Allie (Rachel McAdams) who was visiting a cousin one summer in the late 1940s. Allie was a beautiful teenage girl who eventually caught the eye of Noah (Ryan Gosling), her cousin's boyfriend's best friend. Initially, she showed no interest in Noah, considering the fact that she was a well rounded rich girl, and Noah, a poo...

Breast-feeding is the Best Option Essay -- Health, Breast Milk

Breast-feeding is a process that involves an infant suckling its mother’s breast in order to get some milk. Breast milk can sometimes be substituted with baby formula for a number of reasons. These reasons may be death of the infant’s mother, the mother’s being a working mother and is always away, and some mothers just opt for baby formula. The formula has a number of advantages: it is readily available, cheaper, and easy to control. Breast milk is sometimes referred to as the line of equal measure between the very rich parents and the poor parents (Pryor & Kathleen, 2010). All infants are lucky to be given all the nutrients present in mothers’ milk without an extra cost. There are numerous studies on the effects of breast-feeding both to the mother and the infants. However, these studies concentrate mostly on short term benefits but not long term benefits of the discussed process. This paper serves to investigate the long term benefits of breast milk from a growth, nutrition, and biocultural perspective. In this study â€Å"long term â€Å"refers to a time not less than two years. What exactly does the breast milk consist of that makes it so miraculous and important in growth and development of a baby? Breast milk contains long chain polyunsaturated fatty acids that are not contained in baby formulas as well as antibiotics for protection against diseases. Moreover, it also includes all the vitamins required in the human body. In essence, it is only food that contains everything that a baby needs for proper growth and healthy development. Earlier studies have indicated that the benefits of breast-feeding outweigh the benefits of baby formula. These benefits are both for the mother and the infant. Research has also indicated that these bene... ...should adopt these practices. Baby formula should be adopted as an option but not as a substitution for breastfeeding. Works Cited Hormann, Elizabeth. Breastfeeding an adopted baby and relactation. Schaumburg, IL: La Leche League International, 2006. Print. Lawrence, Ruth A., and Robert M. Lawrence. Breastfeeding a guide for the medical profession. Maryland Heights, Mo: Mosby/Elsevier, 2011. Print. Pryor, Gayle, and Kathleen Huggins. Nursing mother, working mother : the essential guide to breastfeeding your baby before and after you return to work. Sydney, N.S.W: Read How You Want, 2010. Print. Riordan, Jan, and Karen Wambach. Breastfeeding and human lactation. Sudbury, Mass: Jones and Bartlett Publishers, 2010. Print. Rubin, Stacey H. The ABCs of breastfeeding everything a mom needs to know for a happy nursing experience. New York: AMACOM, 2008. Print.

The Destruction of our Environment :: essays research papers

One of the greatest arguments of philosophy and the scholastic disciplines of the sort has been the debate on the degree of influence that nature has on the growth and development of human beings and the civilizations that define them. By examining the interactions of the environment and the living creations that reside within, one is able to examine and define the type of relationship in place between nature and the creatures of the world. Upon first glance, one will notice that the fundamental roles of the environment and the creatures within respectively are that of a cyclical reciprocity wherein the environment serves as a primary provider in a great cycle of life and death, a cycle that all of the living creatures, especially humans, are a part of on a daily basis. The first premise is that the environment’s role in the cycle of life is that of a provider, wherein all possible forms of energy and sustenance derive. All of the environment’s facets, the air, the water, the verdancy, serve as the primary commodity with which the basic order of life on this planet employ for their means of sustenance. Most animals in nature directly receive their means of sustenance directly from consuming articles of the earth, namely plankton, field grass, and the lowest forms of animals and receive their obligatory elements from the water and the air. All animals are entangled in the reciprocation of water and air, for all animals consume water and then replete the water supply via digestive process wherein water is returned to the Earth, and all mammalian animals transfer air amongst their environment wherein the plants are able to internalize this discharge and return back into the environment viable source of breathable air. These basic roles help to foster the more complex roles that are found in the environment between the different forms of life, the different types of animals and plants. The more complex roles that one will see in play in nature include the hierarchy of the predacious wherein animals comport their existence to the animals and plants that they rely on for food, energy, and maintenance. It is by this process of comporting to the environment that becomes the predication on which a species’ evolutionary track progresses, towards prosperity and towards stagnancy. It has been refuted by many, but accepted by most that it is due to a harmonious and contemporaneous existence between the environment and those who depend on the environment that results in the prolonged existence and evolution of a species. The Destruction of our Environment :: essays research papers One of the greatest arguments of philosophy and the scholastic disciplines of the sort has been the debate on the degree of influence that nature has on the growth and development of human beings and the civilizations that define them. By examining the interactions of the environment and the living creations that reside within, one is able to examine and define the type of relationship in place between nature and the creatures of the world. Upon first glance, one will notice that the fundamental roles of the environment and the creatures within respectively are that of a cyclical reciprocity wherein the environment serves as a primary provider in a great cycle of life and death, a cycle that all of the living creatures, especially humans, are a part of on a daily basis. The first premise is that the environment’s role in the cycle of life is that of a provider, wherein all possible forms of energy and sustenance derive. All of the environment’s facets, the air, the water, the verdancy, serve as the primary commodity with which the basic order of life on this planet employ for their means of sustenance. Most animals in nature directly receive their means of sustenance directly from consuming articles of the earth, namely plankton, field grass, and the lowest forms of animals and receive their obligatory elements from the water and the air. All animals are entangled in the reciprocation of water and air, for all animals consume water and then replete the water supply via digestive process wherein water is returned to the Earth, and all mammalian animals transfer air amongst their environment wherein the plants are able to internalize this discharge and return back into the environment viable source of breathable air. These basic roles help to foster the more complex roles that are found in the environment between the different forms of life, the different types of animals and plants. The more complex roles that one will see in play in nature include the hierarchy of the predacious wherein animals comport their existence to the animals and plants that they rely on for food, energy, and maintenance. It is by this process of comporting to the environment that becomes the predication on which a species’ evolutionary track progresses, towards prosperity and towards stagnancy. It has been refuted by many, but accepted by most that it is due to a harmonious and contemporaneous existence between the environment and those who depend on the environment that results in the prolonged existence and evolution of a species.

Blair Water Purifiers India

Blair Water Purifiers India strategic marketing planning process Presented by : Reham Mohamed Moustafa Yara Shahwan Dian Zorkany Rania Zeid Tarek Zeid Strategic analysis ? The Audit Stage ? Scanning the External Macro environment ? Political legal ? Economic factors ? Sociocultural factors ? Technological factors ? Scanning the internal and external micro environment ? Internal-environment analysis ? External microenvironment analyses ? Demand forecast ? End Users needs ? Factors affecting consumer behavior ? Consumer buying decision process ? Competition analysis The market sales chart in 1996 ? The product mapping technique ? Weighted competitive strength assessment ? SWOT analysis ? TOWS analysis ? Setting objectives ? Setting Strategies ? Our suggestions ? Porter Generic Strategies ? Mckinsey matrix ? Ansoff Growth Strategy ? Segmentation ? Targeting ? Positioning ? Entry Strategy recommended Strategic analysis: Strategic planning precedes marketing planning by providing a framew ork within marketing plan might be formulated. Based on the assessment of: 1. Organizational capabilities 2. Threats from environmental forces 3. Competitor’s strength and weaknesses 4. Customers’ needs 5. Demand This must be done through the following steps: The Audit Stage Step one: Scanning the External Macro environment: Any marketing strategy must develop out of a detailed understanding of the environment. This is important to: Identify organization’s strategic position. Decide on the future of the organization. Matching organizational resources and capabilities For scanning external environment we should use the PEST model, as it will scan the whole external environment to give management clues about strategic decisions [pic] pic] Chatterjee analysis in the two visits was centred only on the urban cities neglecting the rural ones and this is a drawback as the rural cities in India count for around 80% of the population, his purpose was to make recommendations on market entry and on elements of entry strategy. Political legal: †¢ Chaterrjie confirmed that India is attractive to foreign investment through liberalization †¢ Foreign companies were taxed on income arising from Indian operations and pay taxes on any interest, dividends and royalties received The government offer favourable tax treatment if foreign investors will locate on one of the free zones †¢ Tax rate is higher than the USA, however the return on investment is higher than USA †¢ Trademarks and patents were protected in India †¢ Legislation in India was expensive and protracted that foreign firms prefer arbitration Our suggested improvements and comments: He should have analyzed the following: †¢ Monopolies legislation: to hedge against any monopolistic actions that may appear in the future †¢ Environmental protection law Employment law and this is important if the market entry will be joint venture or acquisition Economic factors: Chatterjee analysis completely missing the economic factors, as he didn’t analyze the Indian economy in any way He should have analyzed the fol lowing: †¢ Interest rates †¢ Inflation rate †¢ Business cycles †¢ Unemployment rates †¢ Disposable incomes As these factors are important to give insights about the economic conditions and the economic growth for the next years so as to know whether the market is potential for entry or not Sociocultural factors: Chaterjee identified his target market to be around 40 million households and he identified their needs and behaviour, but he missed identifying the whole sociocultural factors from the following perspectives: †¢ Population demographics: population size, age distribution , religion ,social class are important factor to be analyzed by any firm before entering any market †¢ Income distribution †¢ Levels of education †¢ Social mobility †¢ Work and leisure time These factors are important especially that the target market for him was the rich well-educated high social class so it’s important to identify this class and its growth Technological factors: Chatterjee analysis emphasized that technology was only available in large Indian cities; the lack of adequate distribution and communication infrastructure in rural India meant that any market entry would begin with larger Indian cities most likely in the west coast. But he should have analyzed many other aspects regarding this issue: †¢ Government spending on research Government and industry focus on technological efforts †¢ The speed of technology transfer †¢ New discoveries and development †¢ Rate of obsceneness Step two: Scanning the internal and external micro environment In this step we will start by analyzing the internal and external microenvironment then finalize it by the swat analysis, which was missing in chatterjee’s study. He ignored mainly the microenvironment regarding the suppliers, stakeholders and intermediary’s . He only analyzed consumers and competitors. [pic] 2-1 internal-environment analysis: Employees: Blair Company employed over 4000 people with 380 having technical backgrounds and responsibilities Cash Flow: company sales revenue for 1996 would be almost $400 million with an expected profit close to $50 million Annual Growth in sales revenue: averaged 12% for the past 5 years Capital assets: ignored by Chatterjee Sales in the international division: would reach almost $40 million in 1996, about $70 million would come from Latin and south America, $30 million from Europe and $40 million from south Asia and Australia Materials: ignored in the analyses though it’s important to scan the need materials for operation and theirs availability in the market, he only pointed that importing a few key components would be necessary at the start of the operations The Mckinsey 7 S model must be used here to finalize the step of internal marketing audit and this wasn’t done by chatterjee Mckinsey 7S [pic] By analyzing these 7S we can know the firm’s core competences and it’s competitive advantage, which can be augmented for new market entry. Check List for internal audit: While doing internal audit for strategic analysis, we can also use the below check list to recognize the organization’s strength and weaknesses and it must be weighted because some weaknesses are of less importance than others , while other strengths are of more importance than others 2-2 external microenvironment analyses: Stakeholders: these were ignored in the analyses although it’s important to scan the stakeholders for the organization Suppliers: again it was ignored in the analyses, our suggestions that the analyses of the suppliers must have be done from the following perspectives: Their number, their prices, their bargain power (if any), their strategic alliances with competitors (if any present), their distribution channels, their management structure Consumers and demand forecast: Consumer’s analysis is essential for any strategic planning as they are the main concern for the organization and this must be done through: Demand forecasting Consumers (end users needs) First: Demand forecast: Chatterjee estimated the market potential based on collecting unit sales estimates for a 10-year period for 3 similar product categories –vacuum cleaners, sewing machines and colour televisions. In addition a Delphi based research firm had provided him with estimates of unit sales of Aquagard, the largest selling water purifier in India. Chatterjee had used the data in two forecasting models available at Blair Company along with three subjective scenarios -realistic, optimistic and pessimistic. But it was conservative as they described only first time sales not replacement sales and it only applied to industry sales in larger urban areas which was the present industry focus. Second End Users needs: The target segment was around 40 million households plus those in another 4 million households that share common needs. They valued comfort and product choice. They liked foreign brands and would pay higher price for such brands. One thing that seemed certain was that many Indians felt the need for improved water quality. Folklore, newspapers, consumer’s activities and government officials regularly reinforced this need by describing the poor quality of water. Quality suffered especially during the monsoons and because of numerous leaks and unauthorized withdrawals from the water system Better educated, wealthier and more health conscious consumers took steps to safeguard their family ‘s health and use water purifiers to purify the water all over the year. This is the target segment for Chatterjee. They are people who value comfort and product choice. They saw consumption of material goods as a way to a higher quality of life. o His analysis was missing forecasting the growth of this segment as his potential market is based on the educated aware segment but he missed forecasting the growth of this segment as the growth of the segment closely relates to the growth of the sales The analysis also missed a deeper look at the target segment. From our point of view, market survey should be conducted to show in details the target segment preferences, their demographics (age, social class, occupation, style of life) whether they like flavours to be added in the water or not, their ethnic direction, even their political views (if they are anti-Americans or not) as thes e factors may affect potential sales in the short and long terms . Consumers in the target market needs (according to Chatterjee) can be summarized as the following 1) Product performance to remove sediments, bacteria and viruses ) Purchase price this is only concern for consumers who boiled water who count for 50% of the target market 3) Ease of installation 4) Warranty and availability of financing for purchase Factors affecting consumer behaviour: We should analyze the uncontrollable and controllable factors affecting the Indian consumer behaviour, the uncontrollable factors are the sum of the macro environment analysis (PEST) but the controllable factors reflect the marketers efforts in designing the 7 PS in a way that make the product convenient for the consumer so from the analysis of the target market done by chatterjee. Also there are other factors like motivation, life style, consumer perception and attitudes towards the product From the consumer analysis we can summarize that consumers in the target market need product of high quality, medium price (to be able to target a wider segments especially in the rural areas as they count 80% of the population and if they were successfully penetrated this will result in huge sales), ease of installation, warranty is needed, the emphasis on the need of healthy life style and better water will be a motive for consumers to buy the product. For consumer analysis, we suggest that he should have used also the decision making process to know exactly what are the forces that affect the consumer’s buying behaviour Consumer buying decision process: [pic] So according to this model we should analyze how consumers in India become aware of the water problem and so the need for purifiers is recognized, then from where consumers get the information (from magazines, newspapers, reference groups) , then how they evaluate alternatives (based on price or quality or warranty or capacity ,,,,) . Then the purchase and post purchase evaluation Competition analysis: It is very important for any strategic marketing plan to deeply analyze competition especially when it is done for new market entry Steps of Product /Market analysis 1. Identifying the generic need satisfied by the product categories (The need for improved water quality) 2. Identify the product categories (types / Classification) The need for water purifiers for household 3. Identify the specific product-markets Water purifiers, candle filters 4. Identify the product-variants (brands) competing with each other. Chatterjee analyzed the competition in a detailed way, which can be summarized in the following: The market sales chart in 1996: Product |Price |Strength (competitive advantage) |Weakness | |Aquaguard |RS 5500 |Huge personal selling force |Needs electricity | | | |Sales calls |Enormous fixed costs for sales efforts | | | |TV commercials |(100-120 millions on sales commissions | | | |Magazines and newspapers advertising |only) | | | |Advertising expenditures RS 1 million |No st orage capacity | | | | |Slow flow rate | | | | |Stop functioning at 190 volts | | | | |Couldn’t eliminate strong odours | |Puresip |RS 2000 |Water could be stored safely for later usage |Promotional tools was limited as it was | | | |Doesn’t need electricity |sold only by small no of independent | | | | |dealers | |Zero B |RS 2000 +RS 200 |3 stage purification process |Lack of onsumer’s awareness | |(Puristore) |yearly |Prevent iodine deficiency diseases |No heavy advertisement | | | |Water can be stored up to 8 hours |No sales efforts | | | |No electricity or plumbing is needed |Limited distribution | | | |Store 20 litters of water | | | | |TV advertisements and point of sales brochures | | | | |Marketing expenditure RS 3 millions | | |Aquarius |RS 4000 |Remove sediments, heavy metals, bacteria, fungi|Life of the device was listed as 40000 | | | |No electricity is needed but need water |liters | | | |pressure | | | | |Heavy advertising (TV, magazines, newspaper s) | | | | |Perfect design | | | | |Superior distribution channels | | | | |Knowledgeable personnel | | | | |3000 independent dealers | | |Delta brand | |More eye pleasing design | | |Alfa Water |RS 4300-RS 6500 | | | |purifies | | | | |Spectrum |RS 4000 | |Remove only suspended sediments not heavy | | | | |metals or bacteria | |Water Doctor |RS 5200 |Third stage ozonator to kill bacteria | | | | More attractive countertop 6-12 litre | | | | | | | | | | | | |Candle Filters | | | | |(Bajaj ) | | | | The analysis shows that the market is Oligopolistic structure The product mapping technique: Quality Puristore Puresip Aquaguard Weighted competitive strength assessment: We should do the weighted competitive strength assessment in the analysis to be able to see the relative importance of key success factors and the relative strength of each competitor on each of these factors |Key success factor |Weight | | O | T | |-Poor water quality in India as a result of infrastructure. |- Competition in India market regarding water purifies. | |-Reinforcement of government officials and newspapers to improve water | | |quality. Regarding Eureka Forbes | |-Life styles of Indians that value comfort and product quality choice. | | |-Ineffectiveness of traditional methods in bacterial and viruses’ elimination. |Huge sales force that highly motivated and well managed. | |-Liberalization and opened Indian economy to foreign investment. |- Tremendous brand equity. | |-Market in India requires more than one design. | | |-skilled labor in India was around Rs. 20to Rs. 25 per hour less than if |Regarding Ion Exchange. | |compared to that in USA. | |-The weak st rategic component of Aqua guard |-ZERO-B purifies marketing efforts will intensify to increase awareness | |-No filter or purifies in India market can remove iron contamination to a |-New advertising program to increase awareness. | |satisfactory level. | | |-No company in India target rural areas. |Regarding Singer. | |* lack of consumer awareness of the consumers of the ZERO-B | | |*the upper middle class households prefer high price and high quality for |-It was superior in comparison to other primitive products in the markets| |foreign brands |in design and distribution channels | TWOS ANALYSIS | | | |Past Huge success of Blair company. | -Product should be worked by | | |-Brand name in USA. |electricity | |Internal elements |-Regarding water purifies company | | | |experts as superior in term of quality|-Lack of sales office in India. | | |and performance. |*lack of sales force | | |-High technology that certified by | | | |WHO. – Product name (Delight) not knowing | | |- Design distinguished from |it might infringe on any existing | | |competitors |brand in India. | | |-Blair Company employee (4000 people | | | |with 380 having technical background) |-They still faced major issues in | | |-Strong financial position |configuring technologies into physical| | |*sales in the international division |products. | |reach almost $ 140 million in 1996 | | | |* Deligth has a distinguish western | | |External elements |design | | | |*the option of using battery is | | | |available | | | |Strategic options | | |-Poor water quality in India as a |S-O* using high technology that is |W-O | |result of infrastructure. certified by WHO to satisfy the need |*We can use the low cost skilful | |-Reinforcement of government |for pure water in India |labour in India to overcome the | |officials and newspapers to improve |*Using the strong financial and |shortage of sales force in India | |water quality. |international division to build up an | | |-Life styles of Indi ans that value |opportunity in the liberalized Indian | | |comfort and product quality choice. |market | | |-Ineffectiveness of traditional |* Using the high tec. to attack the | | |methods in bacterial and viruses’ |Aquaguard weak strategic components | | |elimination. * Using the high quality products to | | |-Liberalization and opened Indian |satisfy the needs of the upper middle | | |economy to foreign investment. |class | | |-Market in India requires more than | | | |one design. | | | |-skilled labor in India was around | | | |Rs. 20to Rs. 5 per hour less than if | | | |compared to that in USA. | | | |-The weak strategic component of | | | |Aquaguard | | | |-No filter or purifies in India | | | |market can remove iron contamination | | | |to a satisfactory level. | | |-No company in India target rural | | | |areas. | | | |* lack of consumer awareness of the | | | |consumers of the ZERO-B | | | |*the upper middle class households | | | |prefer high price and high quality | | |for foreign brands | | | |*to trade up the users of candle | | | |filters to a better safer product | | | |- Competition in India market |S-T |W-t | |regarding water purifies. |*Using the high technology to compete |*we must try to cope the product tec. | | |with the other brands |with India to be able to overcome the | |Regarding Eureka Forbes. *Using the western design to compete |Indian market competition | | |with competitors | | |-Huge sales force that highly | | | |motivated and well managed. | | | |- Tremendous brand equity. | | | | | | | |Regarding Ion Exchange. | | | | | | |-ZERO-B purifies marketing efforts | | | |will intensify to increase awareness | | | |-New advertising program to increase | | | |awareness. | | | | | | | |Regarding Singer. | | | | | | | |-It was superior in comparison to | | | |other rimitive products in the | | | |markets in design and distribution | | | |channels | | | Step three: Setting objectives: The main objective is to consolidate the Indi an market and stimulate tremendous growth, as the situation in India is attractive for foreign investment and considered to be a window of opportunities The objective is smart as it is specific, measurable, achievable, realistic and time framed Step Four: Setting Strategies: Based on the above situational analysis, we can now choose the strategies that will be used to achieve Blair Company’s objectives According to Chatterjee, he identified two entry strategies †¢ Skimming strategy: which means high price (RS 5900) and high quality Where the product design would be superior with higher performance and quality, longer warranty period, more features and more attractive appearance †¢ Penetration strategy: which means low price (RS 4400) and lower quality Our suggestions: First: Porter Generic Strategies [pic] Using Porter’s Generic Strategies, since the competitive scope is broad and competitive advantage is higher cost. We suggest using Differentiation strategy to enter the Indian market . y using the high technology strength of the Blair Company, the product must be high performance regarding to quality and western unique design. Second: using Mckinsey matrix: [pic] Since the competitive position of the firm is considered strong du e to high technology and strong financial position and the market is attractive, we suggest adopting the Protect Position strategy where the company has to invest to grow at maximum digestible rate and concentrate efforts in maintaining strength From our strategic point of view Blairwater must enter the Indian market by acquisition (high investment) using the low cost Indian labour force and the liberalized investment atmosphere in India. Third Ansoff Growth Strategy: [pic] According to Ansoff growth strategy matrix, Blair Water Purifier Company will adopt the Market Development strategy as the market is new but the product is the existing product. Regardless that the product must have some modifications regarding the Indian market, for example it may need extra purifying stage that the Indian water require, may be a whistle that tells the purifiers users that the unit is functioning probably, a small battery to operate the filters for several hours in case of a power failure (a common occurrence in India and other LDCS) or even permitting users to add fluoride, vitamins or even flavourings to their water. Step Five: STP (Segmentation, Targeting and Positioning) [pic] 5-1 Segmentation: Previously we focused on approaches to environmental, customer and competitor analysis, and the frameworks within which strategic marketing planning can best take place. Against this background we now turn to the question of market segmentation, and to the ways in which companies need to position themselves in order to maximize their competitive advantage and serve their target markets in the most effective manner. In Blair’s company case Chaterjee analyzed his target market to be the better educated, wealthier, and more health-conscious consumers who took steps to safeguard their family’s health hand often continued these steps years around. By estimation Chatterjee thought it would be around 40 million, these consumers were similar in many respects to consumer in middle and upper class households in the US and European Union who valued comfort and product choice they saw consumption of material goods as a mean to a higher quality of life, they liked foreign brands and would pay a higher for such brands He reached the conclusion that his target market is these 40 million households plus those in another four million households who had similar values and lifestyles Chatterjee divided the target segments 40 million as follows: *50 % from the target market boil water *10% from the 50% filter the boiling water *40% used a mechanical device in improving water divided to consumers who use candle filters and consumers who use water purifiers *10 % remaining consumers who know nothing about the problem and if they know they don’t want to pay There are three marketing distinct approaches to marketing strategy which exist s uch as 1 Undifferentiated or mass marketing Product-variety or differentiated marketing 3 Target or concentrated marketing These are well illustrated in Figure Marketing segmentation: Dividing the total market into different units, the units are heterogynous with each other We see that chatterjee divided the market using the following 4 segmentation factors into 4 segments: He used the demographics (age) , social class (to show the buying power ,income and education ),Family size (to show the demand volume ) ,geographic (between rural and urban ) and volume of usage 5-2 Targeting: Choosing one or more segment Chatterjee chooses segment 1,2 and 3 and ignored segment 4 5-3 Positioning: Positioning is determined according to the price strategies that Chatterjee mentioned whether if it skimming or penetration, product design for the skimming strategy would be noticeably superior with higher performance and quality longer warranty period, more features and more attractive appearance than the design of the penetration There are several positioning possibilities performance and taste, value for the money/low price, safety, health, convenience, attractive styling, avoiding diseases and health related bills and superior American technology. The only position he considered taken in the market was that occupied by Aquaguard protect family health and service at your doorstep. According to the differentiation entry that we selected, the positioning should be Superior American technology and design, performance and taste. Due to the three segments that we mentioned above, Chatterjee must design three different marketing mix as shown below: Model of smaller capacity for segment 1, model for larger capacity for larger houses for segment 2 and 2 models for segment 3 that would remove iron, calcium and other metallic containments that were peculiar to particular regions, for example Calcutta. Question 2: The 3 ways to enter the Market: †¢ Joint working arrangement †¢ Joint venture company †¢ Acquisition Main three Factors while selecting the best entry method: Litigation Problems could extend a case for easily a generation †¢ Foreign companies were taxed on Income arising from Indian operations †¢ The foreign company should pay taxes on also any interest, dividends, and royalties received and on any capital gains received from a sale of assets. Licensing Consideration: Chatterjee Analysis †¢ Blair Company Financial Position will be minimal †¢ Expenses: 30,000 in capital for production facilities and equipment , another $ 5,000 for office facilities †¢ Annual fixed costs should not exceeds $ 40,000 †¢ these investments would be offset by the Licensee’s payment to Blair company for technology transfer and personnel training †¢ Decrease of annual fixed costs to $ 15000 once Indian national are hired, trained and left in charged †¢ Duties of the Indian Labor will include seeing how the units are produced in USA with Blair company specification. The licensee would pay to Blair company around 280 R. S for each unit solid in the domestic market and 450 R. S for exported units, so the average will be around 300 R. S Licensing Analysis Brief: †¢ Indian company would manufacture and market the product. †¢ Licensee fees would be remitted to Blair company per unit basis over the term of the agreement Licensing Definition: A contractual agreement whereby a multinational marketer (the licensor) makes available intangible assets – such as patents, trade secre ts, know-how, trademarks, and company name- to foreign companies in return for royalties or other form of payments Licensing Pros and Cons: Pros: †¢ Quick and easy way to enter the market. Could be the only way to open the market. †¢ Provides life extension for products in the maturity stage of their life cycles. †¢ Is a good alternative for foreign productions and marketing? †¢ Royalties are guaranteed and periodic. †¢ Licensing can overcome high transportation costs which make some exports noncompetitive in export market. †¢ Licensing is immune to expropriation. Cons: †¢ No full control over production and marketing. †¢ Royalties are negligible compared with equity investment potential. †¢ There is a danger of creating competition in third country, or even home country markets if the licensee violates territorial agreement. Joint Venture/ Acquisition: Chatterjee Analysis: Financial investment and annual fixed costs would be higher and depnd on the scope of operations. †¢ Estimates of annual fixed expenses via acquisition would be same for joint venture †¢ Estimates for the investment might be considered higher/lower depend on what will be purchased. †¢ Assumption where made on the skimming, penetration pricing strategies Joint Venture Brief: †¢ Blair company will be a partner with an existing Indian company specially for manufacturing and marketing the product †¢ Profits will split between the two companies according to their agreement Acquisition Brief: †¢ Blair company will purchase an existing Indian company †¢ Profits will belong to Blair company Join Venture Definition: A long term partnership between two or more companies sharing equity and risk with the purpose of making profits in a target market. Pros: †¢ Potential for higher profits. †¢ More control over production and marketing. †¢ Better market feedback. †¢ More experience in international marketing. Cons: †¢ Great investment of capital. †¢ Higher level of risk. †¢ Potential conflicts between partners. Acquisition Definition: Ownership by the international firm in foreign markets Pros: †¢ Maximum profits. †¢ Full control over production and marketing. †¢ Better market feedback. †¢ Great experience in international marketing †¢ Integration of operations on a worldwide basis. Cons: High capital and management resources requirements. †¢ Higher risk of expropriation Why Acquisition is the better entry way for Blair Company : Based on all the mentioned analysis we have found that the Acquisition will be the best entry way due to all the acquisition pros the maximum profits, the full control and the better market feedback. In addition it will avoid the Licensing problems example no control over production and marketing as the Indian labor will know how the units are produced and their specifications as they must be trained in order to reduce the cost as the Indian Labor cost is less than the American Labor cost. Therefore, this is considered a negative point; As for the joint venture it is not considered a good entry way as in India the Litigation Problems could extend a case for easily a generation in addition to the higher level of risks and the potential conflicts between partners. ———————– WEAKNESSES Areas of relative disadvantage that: Indicate priorities for marketing improvement Highlight the areas and strategies that the planner should avoid OPPORTUNITIES Environmental trends with positive outcomes that offer scope for higher Levels of performance if pursued effectively: Highlight new areas for competitive advantage THREATS Trends within the environment with potentially negative impacts that: Increase the risks of a strategy Hinder the implementation of strategy Increase the resources required Reduce performance expectations STRENGTHS Areas of (distinctive) competence that: Must always be looked at relative to the competition If managed properly, is the basis for competitive advantage Derive from the marketing asset base S3 Adults 25-45 Social class A, B High income Healthy life style Regions with iron contaminants S4 Adults 25-45 Rural areas Social class c Low income Low infrastructure S2 Adults 25-45 Social class A, B High income Healthy life style Large family size Big houses High volume usage S1 Adults 25-45 Social class A, B High income Healthy life style Small family size Flats residence Low volume usags1e Project content [pic] Submitted to Dr Usama Saleh

Patrick Henry Speech

Patrick Henry, a devoted patriot and wise man fulfilled a position in the Virginia convention. After the Intolerable Acts imposed by King George on the colonies, Americans suffered an unfair rule, where Great Britain took control. In 1775 Patrick Henry introduced a resolution to the Virginia Convention to form the local militia to be prepared to fight the British. In order to gain approvals from his collies, Henry employs rhetorical appeals witch help him urge his purpose and take the lead with the use of an urgent tone witch induces his audience to support his statement towards war. Patrick Henry begins his speech by stating an ethical appeal with the statement â€Å"Mr. President No man thinks more highly than I do of the patriotism, as well as abilities of the very worthy gentlemen†¦. But different men often see the same subject in different lights. †At this juncture, Patrick Henry defends his position as a patriot; he uses the word â€Å"light† to introduce the idea that light represents truth and spiritual illumination. By doing this, he is aligning his view of the need to fight with God’s purpose. Also one can conclude that Henry is confident of what he is presenting on this day, he takes the advantage of his abilities and knows that fighting war is the way that leads to liberty. Continuing his speech Henry makes use of another ethical appeal, he declares â€Å"It is only in this way that we can hope to arrive at truth, and fulfill the great responsibility which we hold to God and our country† by the use of this words Henry creates an appeal of authority, to the authority of God and appeal that proves his position that shows him as a Christian. By this he attempts to transmit that what he says is that fighting for freedom is God’s truth and that it is a responsibility to both God and country. After establishing and ethical appeal, he uses mythical allusion, which he literary compares how the British are saying things to the colonists which are promising false hopes, â€Å"listen to the song of that siren till she transforms us into beasts† (Henry), and by this use of words at the same time Henry creates an emotional appeal because he transmit fear, meaning that the colonies are going to be under British rule forever. Henry Changes subject and creates an emotional precis, he imparts by saying â€Å"Are we disposed to be of the number of those who having eyes see not, and having ears hear not, the things which so nearly concern their temporal salvation. †(Henry). By using the words â€Å"nearly† and â€Å"concern† Henry strives to create in the colonists an emotion of fear, because he knows that colonists’ goal is reaching heaven. In addition Henry uses a Biblical allusion to support this statement; this comes from Ezekiel 12:2 which says that â€Å"those who can’t see and can’t hear the truth about God will lose their spiritual salvation† (Bible & God). Furthermore Henry constructs a Biblical allusion â€Å"I have but one lamp by which by feet are guided, and that is the lamp of experience† (Henry). Symbolically speaking he uses the choice of words like â€Å"experience a lamp†, he says is that that â€Å"experience† or â€Å"light† will show the way for the future, just like the scripture which says that God’s word is a â€Å"lamp unto thy feet and a light unto thy path† (Bible). But also this is an ethical appeal because it shows him as a spiritual person and a true believer. Henry continues using many ethical appeals throughout his speech. Articulating his word choice, Henry utters â€Å"Is it that insidious smile with which out petition has been lately received? †(Henry). He says that the colonists’ petition have been met with â€Å"an insidious smile. † The use of the words â€Å"insidious smile† creates an ethical appeal because it implies that the British are fooling the colonists into believing that they will act on these petitions in a positive manner, but it is really only a trap to keep them under their rule. Henry presents rhetorical questions to provoked his audience and create fearful thought for them to start acting. He is forcing the colonists to think about their arguments and through the declarative sentences, he refuses their arguments immediately. Henry gives evidence in his inductive argument as he cites the actions which the colonists have taken to get the British to respond to some of their demands which also creates a logical appeal. Henry presents his evidence in a series of parallel independent clauses. With the parallel structures he indicates that all actions are equally important. Henry prolongs verbalizing his speech with the opposing argument that the colonists are weak with the use of an ethical appeal. He pronounces, â€Å"But when shall we be stronger? †(Henry). Yet again he creates an emotional appeal through his description of the outcome of waiting until they are stronger such as asking if they will be stronger. Carrying on Henry declares â€Å"when a British guard shall be stationed in every house. † He creates a terrifying image in figuratively comparing their waiting and hoping for someone. He keep on continuing with rhetorical questions like â€Å"Lying supinely on their backs and hugging the delusive phantom of hope until their enemies have bound their hand and foot? †(Henry). At this time again, he metaphorically refers to hope as not being real phantom but an image of slavery is extended here as he refers to the colonists being â€Å"bound hand and foot† which is a metaphor for their lack of freedom under British rule. Henry once again makes his point of ethical appeal and also emotional comparing British rule with death by saying, â€Å"but as for me, give me liberty, or give me death! †(Henry). Henry uses a parallel structure in an exclamatory sentence to show that liberty is equally as valuable and desirable as death which is destructive and undesirable but also still keeps his image as a loyal patriot. By paralleling them in a balanced sentence, he says that the outcome will be one or the other and there can be no compromise. He completes his topic here of comparing slavery, lack of freedom because of British rule with death. Patrick Henry operates down his speech of influence by successfully and compellingly articulated his support for war with great Britain through well organized arguments and affective use of simile, personification, logical reasoning, rhetorical questioning and more important emotional appeal. He concludes that the colonies need freedom, and request back their independence from Britain.

The Boy in the Striped Pyjamas

The Boy In The Striped Pyjamas – John Boyne Summary Bruno is a nine years old boy, who lives with his father, mother and his twelve years old sister Gretel in Berlin during the second world war. His father is commandant for the German army. One day, when Bruno came home from school, the family’s maid Maria is packing his belongings. They move to a new home, because of his fathers’ work. Their new home’s called Out-With. Immediately when the Family arrive at Out-With, Bruno gets homesick.He misses his friends, his grandparents and especially his old home at Berlin. From a bedroom window Gretel and Bruno see many people, all in the same grey-white striped pyjamas. Out-with and the people in the pyjamas are separated by a huge fence. When Bruno asks his father who this people are, his father says they aren't really people. When Bruno walks along the fence (exploring), he sees a boy sitting on the other site of the fence. The Jewish boy is called Schmuel and h e has exactly the same age as Bruno. They become friends and Bruno visits Schmuel every day.After one year at Out-With, Bruno’s mother wants to go back to Berlin because she thinks Out-With is an unsafe place for children to grow up. Bruno doesn’t want to go back to Berlin because of Schmuel. When he went for the last time to Schmuel, Schmuel tells him his father is gone. Bruno wants to help Schmuel to search and explore for his father. He changes into the striped pyjamas. Bruno and Schmuel go into the camp. When they are exploring, suddenly they went on a march. They marched to a long room and the frond was suddenly closed. Bruno doesn’t know it is a airtight room.Nothing more was ever heard of Bruno after that. Relationships Gretel – Bruno Bruno calls his sister Gretel ‘The Hopeless Case’. She always thinks Bruno’s stupid, because he’s ‘only’ nine. Gretel is twelve years old and she thinks she’s very smart, old and wise. Bruno is a little scared of Gretel. When Gretel becomes a little older, she gets more serious and stops teasing Bruno. Schmuel – Bruno Schmuel and Bruno are very good friends. In the end of the book, Bruno calls Schmuel his best friend. Bruno goes every afternoon to the fence to talk with Schmuel. They can’t play, because the fence separate them.Their friendship is also strange, because Schmuel hates all the soldiers who live with Bruno. Bruno doesn’t know what the soldiers (and his father) do to the Jewish people. Father – Bruno Bruno doesn’t really know what his fathers’ Job is. He only know his father wears the most beautiful uniform of all the soldiers. The year after Bruno went to the airtight room, his father goes back to the place where the clothes of Bruno were found. He discovers a gap in the fence and he knows immediately what happened to Bruno. On that moment, he regretted about everything what he have done. The Boy in the Striped Pyjamas The Boy In The Striped Pyjamas – John Boyne Summary Bruno is a nine years old boy, who lives with his father, mother and his twelve years old sister Gretel in Berlin during the second world war. His father is commandant for the German army. One day, when Bruno came home from school, the family’s maid Maria is packing his belongings. They move to a new home, because of his fathers’ work. Their new home’s called Out-With. Immediately when the Family arrive at Out-With, Bruno gets homesick.He misses his friends, his grandparents and especially his old home at Berlin. From a bedroom window Gretel and Bruno see many people, all in the same grey-white striped pyjamas. Out-with and the people in the pyjamas are separated by a huge fence. When Bruno asks his father who this people are, his father says they aren't really people. When Bruno walks along the fence (exploring), he sees a boy sitting on the other site of the fence. The Jewish boy is called Schmuel and h e has exactly the same age as Bruno. They become friends and Bruno visits Schmuel every day.After one year at Out-With, Bruno’s mother wants to go back to Berlin because she thinks Out-With is an unsafe place for children to grow up. Bruno doesn’t want to go back to Berlin because of Schmuel. When he went for the last time to Schmuel, Schmuel tells him his father is gone. Bruno wants to help Schmuel to search and explore for his father. He changes into the striped pyjamas. Bruno and Schmuel go into the camp. When they are exploring, suddenly they went on a march. They marched to a long room and the frond was suddenly closed. Bruno doesn’t know it is a airtight room.Nothing more was ever heard of Bruno after that. Relationships Gretel – Bruno Bruno calls his sister Gretel ‘The Hopeless Case’. She always thinks Bruno’s stupid, because he’s ‘only’ nine. Gretel is twelve years old and she thinks she’s very smart, old and wise. Bruno is a little scared of Gretel. When Gretel becomes a little older, she gets more serious and stops teasing Bruno. Schmuel – Bruno Schmuel and Bruno are very good friends. In the end of the book, Bruno calls Schmuel his best friend. Bruno goes every afternoon to the fence to talk with Schmuel. They can’t play, because the fence separate them.Their friendship is also strange, because Schmuel hates all the soldiers who live with Bruno. Bruno doesn’t know what the soldiers (and his father) do to the Jewish people. Father – Bruno Bruno doesn’t really know what his fathers’ Job is. He only know his father wears the most beautiful uniform of all the soldiers. The year after Bruno went to the airtight room, his father goes back to the place where the clothes of Bruno were found. He discovers a gap in the fence and he knows immediately what happened to Bruno. On that moment, he regretted about everything what he have done.